Oliver Peoples 2011 Range Makes UK Debut with Toni & Guy Opticians

Toni & Guy Opticians' sense of cutting edge fashion and intimate understanding of current trends have led to them being the first UK retailer to stock Oliver Peoples’ new range of luxury eyewear.

The brand is already making a bold statement in US fashion circles with their provocative and sensual launch campaign, and fashion-savvy UK shoppers are sure to be similarly intrigued.

In previous seasons the luxury eyewear brand has used whimsical, dreamy storylines to highlight the range, but Oliver Peoples has certainly moved past fantasy with their new Spring/Summer 2011 launch.

The sleek and sexy photography and video of the range’s launch features Devandra Banhart and Rebecca Schwartz, a real-life couple; lending an intimacy and realism to the campaign.

The creative minds behind the label brought in celebrated photographer Lisa Eisner to bring to life a love/living story, shot in the beautiful surroundings of Southern California amongst the stunning architecture of John Lautner’s Rainbow house.

The campaign features a wealth of creative talent. Lisa Eisner is best known for her work as the fashion editor for American Vogue and Mademoiselle, along with her best-selling photography collections.

Devandra Banhart is an accomplished visual artist and darling of the indie music world, having collaborated with such well-known names as Oasis, Beck and MGMT.

An up-and-coming set designer, Rebecca Schwartz brings a strong visual sense and brooding sexuality to the work, and with this campaign behind her, will likely have more modeling offers if she wants a change of career!

Eyewear has undergone something of a renaissance in recent years, with the spectre of those milk-bottle NHS specs long behind us. Glasses are now sexy, chic, modern and fashionable, and the new Oliver Peoples Spring/Summer 2011 range highlights the sexuality and sensuality of their everyday use. The range features a variety of styles, from simple understated elegance to bold statement tortoiseshell frames, all reflecting the luxury and distinction of the Oliver Peoples brand

The modern sexy look of the new Oliver Peoples Spring/Summer 2011 range is sure to appeal to the fashion-conscious UK market. The easy realism of the campaign highlights the fashion potential of the eyewear and shows, beyond a doubt, the falsehood of the old lie that boys don’t make passes at girls who wear glasses.

Toni & Guy Opticians are certainly on to a winner with this latest coup. View full range of Oliver Peoples glasses.